~$130MreportedStrategic acquisitionConsumer & Retail

Choice Hotels drives into RV travel with Harvest Hosts acquisition

Choice Hotels agreed to acquire 100% of Harvest Hosts, an RV travel membership company, from growth equity firm Stripes and other shareholders. Harvest Hosts connects RV travelers with overnight stays at more than 11,200 host locations including wineries, farms and breweries. Choice described the asset-light subscription platform as a complementary extension of its focus on value-minded travelers, noting Choice Privileges members over-index among RV travelers.

Why it matters: A major lodging franchisor is buying its way into outdoor travel, a category where hotel loyalty programs have little reach.

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