77% stakeStrategic acquisitionMedia & Telecom
Enhanced Group to take 77% control of live entertainment firm DEAG
Enhanced Group, a New York-based sports, entertainment and performance products company, signed exchange agreements with certain DEAG shareholders to acquire roughly 77% of the company. DEAG is a Berlin-headquartered live entertainment and ticketing platform operating across Europe with a growing US presence. Enhanced is also conducting a concurrent $15 million PIPE.
Why it matters: Enhanced pitches the deal as creating a global platform for the experience economy.
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