Salesforce agrees to buy Braze for $5.66B

Salesforce signed a definitive agreement to acquire Nasdaq-listed customer engagement platform Braze for about $5.66 billion in enterprise value. Braze Class A shareholders will receive $47.50 in cash per share. Braze helps marketers respond to customer behavior in real time.

Why it matters: The deal adds a real-time customer engagement platform to Salesforce, which bills itself as the world's #1 AI CRM.