$2.7BStrategic acquisitionTechnology
Salesforce to buy AI customer service startup Cresta for a reported $2.7B
Salesforce has agreed to acquire Cresta Intelligence, a venture-backed provider of AI-powered customer service software. Salesforce did not disclose terms, but The Information reported the price at $2.7 billion. Cresta's platform lets companies build AI voice agents and multi-agent workflows for support requests.
Why it matters: The deal deepens Salesforce's push into AI agents for customer service, one of the most contested enterprise AI use cases.
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