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Authentic Brands eyes Mattel in talks valuing toymaker near $6B

Authentic Brands Group has privately discussed an offer that could value Mattel at more than $20 per share, or about $6 billion, according to a Wall Street Journal report. Mattel shares jumped nearly 20% on Thursday from just above $15. A person familiar confirmed talks exist but called them very preliminary; Mattel declined to comment on speculation.

Why it matters: A licensing house buying Barbie's owner would test whether toy brands are worth more as IP than as manufacturing businesses.

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