$300MStrategic acquisitionTechnologyCompleted
Bilt buys sports loyalty platform LAVA in $300M deal
Rewards platform Bilt acquired LAVA, a technology platform powering loyalty, membership and fan experiences for sports and entertainment organizations, in a transaction valued at $300 million. LAVA works with 56 pro franchises across the NFL, NBA, MLB, NHL and MLS.
Why it matters: The deal marks a major Bilt expansion beyond housing into sports and entertainment loyalty.
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