Bose acquires lifestyle audio brand Skullcandy

Bose has acquired Skullcandy, the Park City, Utah-based lifestyle audio brand, following a multi-year partnership that brought Sound by Bose technology to Skullcandy earbuds and headphones. Skullcandy will remain a separate brand within Bose's Premium Consumer Audio business. Financial terms were not disclosed.

Why it matters: The deal advances Bose's evolution into a multi-brand company and gives it reach into boardsports, gaming and fitness communities where it has less presence.