WSG Brands acquires contemporary women's brand SANCTUARY

New York-based WSG Brands acquired SANCTUARY, a Los Angeles contemporary women's lifestyle brand founded in 1997 by Ken and Debra Polanco and known for its pant and utility heritage. WSG plans to expand the brand across new markets, categories and consumers while preserving its DNA. Terms were not disclosed.

Why it matters: The deal pairs SANCTUARY's established wholesale business with WSG's global platform as it builds a portfolio of consumer brands.